Sticky List: 2014 Book and Reading Holidays

Here are the major special days dedicated to reading in 2014.
  • Digital Learning Day - February 5, 2014
    From DigitalLearningDay.org:
  • "Digital Learning Day is about giving every child the opportunity to learn in a robust digital environment everyday, with the goal of success in college and a career."
  • Freedom of Information Day - March 16, 2014
    From FirstAmendmentCenter.org:
"National FOI Day is an annual, daylong program of speaking and discussion by specialists in various aspects of freedom of information."
  • School Library Month - April 2014, 2014
    From the American Association of School Librarians (ala.org):
"School Library Month (SLM) is the American Association of School Librarians' (AASL) celebration of school librarians and their programs."
  • National Drop Everything and Read Day -"D.E.A.R. Day" - April 12, 2014
    From DropEverythingandRead.com:
    "D.E.A.R. stands for “Drop Everything and Read,” a national month-long celebration of reading designed to remind folks of all ages to make reading a priority activity in their lives."
  • National Library Week - April 13-19, 2014
    From ala.org:
    "Celebrate National Library Week 2014 with the theme, 'Lives change @ your library'." 
    World Book Night - April 23, 2014
    From the ala.org:
"WORLD BOOK NIGHT is a celebration of literacy by publishers, bookstores, libraries and individuals who love books and reading." Fun!
  • Library Card Sign-up Month - September 2014
    From AtYourLibrary.org:
"[During this month] the American Library Association (ALA) and libraries all across the country are celebrating the value of getting a library card."
  • Banned Books Week - September 21-27, 2014
    From BannedBooksWeek.org:
"Banned Books Week is the national book community's annual celebration of the freedom to read."
  • Picture Book Month - November 2014
    From PictureBookMonth.com:
"Picture Book Month is an international literacy initiative that celebrates the print picture book during the month of November."

23 April 2012

Tweetsmart: 25 Twitter Projects to Help You Build Your Community

Twitter has become an important tool in business, for both business-to-customer and business-to-business relationships. So, let's say you have a brand new twitter account, or even a long neglected one - what do you do with it? Read #tweetsmart (J.S. McDougall, O'Reilly Media, ISBN 9781449309114) and you'll end up with 25 different and highly effective twitter marketing campaigns to try.

While #tweetsmart has great ideas for businesses to try for marketing, McDougall states in the beginning that twitter isn't so much a marketing channel as it is a community-building tool. This is an important distiction to remember because the key to getting your message out there is communicate it effectively, and providing a product customers would want or offering a service customers identify with. Twitter followers want to read, laugh at, sypathize with, and learn from fellow members of twitter.

All projects are simple enough to follow, and each has a QR code to recommend to your followers, too. Each campaign includes tips, notes, and cautions or warnings to consider. Each chapter is its own twitter project, and chapter headings include everything from Treasure Hunt and Twitter Haiku to Hashtag Games and Digital Hide and Seek; there is a project for every business type.

Overall, one of the better twitter guides out there. Recommended for anyone wanting to market their business, their product or their site through twitter.

Book Information:
Disclosure: This book was provided to the author by the publisher. Any opinions are the author's own.