While #tweetsmart has great ideas for businesses to try for marketing, McDougall states in the beginning that twitter isn't so much a marketing channel as it is a community-building tool. This is an important distiction to remember because the key to getting your message out there is communicate it effectively, and providing a product customers would want or offering a service customers identify with. Twitter followers want to read, laugh at, sypathize with, and learn from fellow members of twitter.
All projects are simple enough to follow, and each has a QR code to recommend to your followers, too. Each campaign includes tips, notes, and cautions or warnings to consider. Each chapter is its own twitter project, and chapter headings include everything from Treasure Hunt and Twitter Haiku to Hashtag Games and Digital Hide and Seek; there is a project for every business type.
Overall, one of the better twitter guides out there. Recommended for anyone wanting to market their business, their product or their site through twitter.
- #tweetsmart: 25 Twitter Projects to Help You Build Your Community by J. S. McDougall
- O'Reilly Media; 2012
- ISBN13: 9781449309114