Stories allow businesses and people to dress up a brand with something identifiable to others. What makes a 'good' story for a brand? One that follows the story branding process, not one that simply turns an ad into a story. Signorelli writes:
StoryBranding is not about how to convert advertising into stories. Rather, StoryBranding utilizes the way stories are and have always been constructed and applies it to the brand communications process.Signorelli lists obstacles that come up when creating brand stories and how to deal with them. He also gives useful examples, and how to write an 'I Am' statement. StoryBranding has examples throughout of different brand stories, and ways to educate and sell your truth. As a business owner, I found the concept of story branding an important one, and StoryBranding a good read for anyone wanting to build their brand.
- StoryBranding: Creating Stand-Out Brands Through The Power of Story; by Jim Signorelli
- Greenleaf Book Group Press, 2012
- ISBN13: 9781608321452
Disclosure: This book was provided to the author by the publisher. Any opinions are the author's own.