Every Book Is a Startup by Todd Sattersen

Multimedia has changed how we read and want books, and Todd Sattersen with his book, Every Book Is a Startup (O'Reilly Media, 2011; ISBN 9781449309015), talks about book creation in the same lines as entrepreneurship, rather than just ideas on a page. For tech books and their sometimes short shelf life due latest software and hardware updates and versions, knowing which ways to put the book in the best possible situation at the beginning is helpful.

Sattersen has divided Every Book Is a Startup into different chapters with good answers to typical problems with book publishing. Black Swans, Long Tails, and Big Dreams is the first chapter, and delves into what averages are, and why some books due better over time. Help the Heroes is about failure and success. A Book Is a Network chapter goes into how networks can strengthen a brand. The fourth chapter, Add or Subtract, goes into the future of bookselling including niche markets and sustaining innovations.

This is a work in progress, with later chapters being written and offered to readers in the future. Overall, a good start for those interested in how to publicize writing.

Book Information:
  • Every Book Is a Startup; by Todd Sattersen
  • O'Reilly Media; 2011, Second Release
  • ISBN13: 9781449309015
  • eBook; pdf version
Every Book Is a Startup is available through Amazon.

Disclosure: This book was provided to the author from the publisher. Any opinions are the author's own.