Sattersen has divided Every Book Is a Startup into different chapters with good answers to typical problems with book publishing. Black Swans, Long Tails, and Big Dreams is the first chapter, and delves into what averages are, and why some books due better over time. Help the Heroes is about failure and success. A Book Is a Network chapter goes into how networks can strengthen a brand. The fourth chapter, Add or Subtract, goes into the future of bookselling including niche markets and sustaining innovations.
This is a work in progress, with later chapters being written and offered to readers in the future. Overall, a good start for those interested in how to publicize writing.
- Every Book Is a Startup; by Todd Sattersen
- O'Reilly Media; 2011, Second Release
- ISBN13: 9781449309015
- eBook; pdf version
Disclosure: This book was provided to the author from the publisher. Any opinions are the author's own.