The One Page Business Plan: Start With a Vision, Build a Company
Jim Horan's book, "The One Page Business Plan," helps to dispel myths regarding business plans, and helps put a plan together quickly and concisely.
Business plans are important to any business because they help layout where
a company is headed in many ways. According to the U.S. Small Business
plans show current financial projections and help with future estimated
ones. It can help strategize personnel and sales goals, and can also help with
funding if you need to expand.
The introduction of The One Page Business Plan lays out what
business plans are and what they aren't, and lists common myths. For example,
they don't need to be long in length or take a great amount of time to compile
for one to be useful for the business. And just what can you do with a business
plan with only one page? Horan suggests it can be used for presentations to
test ideas, to help with career motivation, and also summarize ideas.
How to Assemble a One Page Business Plan
The One Page Business Plan has many fillable fields to help make
the process easy. The worksheets with boxes, circles, and fill-in fields make
it easy to brainstorm and categorize ideas. Exercises are in each chapter where
you are presented with a topic, like What's Working in Your Company? and What
Targets Will You Aim For? The answers are used to help craft together the main
parts of the business plan.
The Five Main Parts to the Business Plan
The goal of The One Page Business Plan is to put together in
paragraph form these five parts: Vision; Mission; Objectives; Strategies; and
Plans. While both the Vision and Mission statements may be the shortest in
length, they are two of the most important. With them you can see what your
company stands for and why it is there.
The Objectives and Strategies are more in depth and focus on actual results.
They are the 'goals' part of the business plan and through the exercises you
identify ways to achieve them. Using all four of the previous parts, the last
element, Plans, can be implemented for the projections. Horan gives tips on how
to put the business plan in action, and has several finished business plans to
be uses for examples.
Recommended for Those Needing to Put Together Ideas
If you need a business plan with in-depth financial projections or long
summaries, then this book isn't for you. It is useful for those who have many
ideas and don't know where to go with them, or who need a little focus in
business. The One Page Business Plan helps to quickly identify problem
areas in the business and helps to develop strategies by putting ideas together
in a useful way.
The One Page Business Plan:
Start With a Vision, Build a Company!; by Jim Horan