The Book Publisher's Toolkit

Book Trailer:
If you are a self-published author who wants to sell more books, a new publisher looking for ways to market your content without breaking the bank, or a growing publisher searching for the latest tools to take your business to the next level, then "The Book Publishers Toolkit: 10 Practical Pointers for Independent and Self Publishers Volume 1," will bring you the hands-on tools and techniques needed to navigate an industry where the only constant is perpetual change.
Whether you want to jump-start your marketing efforts, expand your social media outreach, get how-to ebook tips and much more, you’ll find hands-on tools in these pages. Written by a wide variety of talented professionals who generously donate their time, energy and expertise to IBPA, the not-for-profit Independent Book Publishers Association, each piece originally appeared in the "Independent," IBPA’s monthly member magazine.
Publishing industry experts who contributed to this work are Kate Bandos, Kimberley Edwards, Joel Friedlander, Steve Gillen, Abigail Goben, Tanya Hall, Brian Jud, Stacey Miller, Kathleen Welton, and David Wogahn.
The experts putting this book or 'toolkit' together - just worked on what really matters in the world of book publishing. Rather than it being a how to guide to step by step publishing, it is a series of articles relating to the world.

The 10 article titles: Getting and Using Awards; Tapping Into Twitter Expertise; Let's Hear It for the Long Tail; Acquiring the Right Rights: Will Your Contract Keep Up with the Markets for Your Books; A Librarian Talks About Choosing Books to Buy; Build a Powerful Platform with a Simple Brand Audit; Marketing Plans for First Books; Why Authors Hate Social Networking, and How to Get Them to Promote Books Online Anyway; Growing Connections That Count; and E-book Conversions: Ten Pointers to Ensure Reader Enjoyment (and Minimize Ebook Returns).

As the titles suggest, just about everything is covered in a tips and tools sort of way. Hearing about the different authors firsthand account of writing situations made it much more valuable than if this were simply a do-it-yourself guide.

Book Information:
Disclosure: This book was provided by the publisher and any opinions are my own.